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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012318787
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Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021
Persistent link: https://www.econbiz.de/10012318955
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Online relationship marketing : evolution and theoretical insights into online relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Quach, Sara; … - In: Marketing Intelligence & Planning 38 (2019) 6, pp. 676-698
Purpose: The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing. Design/methodology/approach: Review over 100 empirical and theoretical studies in the online relationship marketing from top...
Persistent link: https://www.econbiz.de/10012078344