Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Year of publication: |
2023
|
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Authors: | Lavuri, Rambabu ; Thaichon, Park |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 6, p. 722-740
|
Subject: | Compulsive behaviour | Consumer stimulation | Emerging markets | Impulsive buying | Product characteristics | Store environment | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Schwellenländer | Emerging economies |
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