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Advancing paradox resolution theory interpreting non-profit commercial, entrepreneurial strategies
Lloyd, Stephen; Woodside, Arch G. - In: Journal of strategic marketing 23 (2015) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011297682
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Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Cover Image
Corporate brand-rapture theory: antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010162090
Cover Image
Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10010093116