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Lodish, Leonard M.
Anderson, Erin
92
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A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
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Resource allocation behavior in conventional channels
Anderson, Erin
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001020971
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3
Leading the effective sales force : the Asian sales force management environment
Anderson, Erin
(
contributor
);
Lodish, Leonard M.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003406560
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