A practical Bayesian approach to selection of optimal market testing strategies
Year of publication: |
1988
|
---|---|
Authors: | Chatterjee, Rabikar ; Eliashberg, Jehoshua ; Gatignon, Hubert A. ; Lodish, Leonard M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 4, p. 363-375
|
Subject: | Marketingmanagement | Marketing management |
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