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Consumer satisfaction is a key determinant of consumer retention, consumer welfare, and is also a strategic variable for competition and international comparisons. Spain’s mobile customer satisfaction is the lowest in the European Union. The focus of this paper is to identify the determinants...
Persistent link: https://www.econbiz.de/10014039198
There is growing evidence that low-quality customer service prevails in the mobile telecommunications industry. In this paper we provide theoretical support to this empirical observation by using simple game theoretical models where inefficient low-quality service levels are part of an...
Persistent link: https://www.econbiz.de/10014040056
In this paper we study the mobile Internet services in Spain. We are especially interested in overall consumer satisfaction as well as with some of its attributes. We use micro data from a survey conducted by the Spanish Center for Sociological Research (CIS 2009). We have elaborated a model to...
Persistent link: https://www.econbiz.de/10014165516
La protección de los consumidores de telefonía móvil está cobrando relevancia, en parte porque la satisfacción de los consumidores en nuestro país es inferior a la de otros países europeos. Históricamente la normativa de protección al consumidor se ha centrado primero en mediciones...
Persistent link: https://www.econbiz.de/10013064334
This paper explores the determinants of the individual´s decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper...
Persistent link: https://www.econbiz.de/10012900286