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~person:"Losada Otalora, Mauricio"
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Consumer behaviour
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Beziehungsmarketing
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Customer decision journey
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Customer journey mapping
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Customer touchpoints
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Einkaufszentrum
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Empathy map
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Enclosed malls
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Losada Otalora, Mauricio
Rosenbaum, Mark S.
88
Rosenbaum, Mark
24
Montoya, Detra Y.
14
Wong, IpKin Anthony
14
Contreras Ramirez, Germán
7
Massiah, Carolyn
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Russell-Bennett, Rebekah
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Edwards, Karen
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Wozniak, Richard
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Contreras Ramírez, Germán
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Kuntze, Ronald
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Walsh, Gianfranco
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Briggs, Elten
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Fisk, Raymond P.
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Giraldo, Mario
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Ostrom, Amy L.
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Seger-Guttmann, Tali
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Aguirre-Rodriguez, Alexandra
3
Bolton, Ruth N.
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Friman, Margareta
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Kim, Kawon Kathy
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Martin, Drew
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Otalora, Mauricio Losada
3
Ramírez, Germán Contreras
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Shankar, Venkatesh
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Anderson, Laurel
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Cheng, Mingming
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Contreras-Ramírez, Germán
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Corus, Canan
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El-Manstrly, Dahlia
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Gallan, Andrew S.
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Gonzalez-Arcos, Claudia Fernanda
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Kuppelwieser, Volker
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Labrecque, Lauren I.
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Malla, Binayak
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Mende, Martin
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Moraru, Ioana
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Mulder, Mark
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Business horizons
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International journal of retail & distribution management
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ECONIS (ZBW)
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The dark side of experience-seeking mall shoppers
Rosenbaum, Mark
;
Losada Otalora, Mauricio
;
Contreras …
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10011643927
Saved in:
2
How to create a realistic customer journey map
Rosenbaum, Mark S.
;
Losada Otalora, Mauricio
;
Contreras …
- In:
Business horizons
60
(
2017
)
1
,
pp. 143-150
Persistent link: https://www.econbiz.de/10011771642
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