How to create a realistic customer journey map
Mark S. Rosenbaum, Mauricio Losada Otalora, Germán Contreras Ramírez
| Year of publication: |
January-February 2017
|
|---|---|
| Authors: | Rosenbaum, Mark S. ; Losada Otalora, Mauricio ; Contreras Ramírez, Germán |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 1, p. 143-150
|
| Subject: | Mall management | Customer journey mapping | Customer decision journey | Empathy map | Customer touchpoints | Strategic innovation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2016.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771642