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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Loureiro, Sandra Maria Correia
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Brand management ; Vol. 4
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ECONIS (ZBW)
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
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Prendergast, Gerard P.
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2010
Persistent link: https://www.econbiz.de/10003922855
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