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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Contemporary consumer culture theory
Sherry, John F. (ed.); Fischer, Eileen (ed.) - 2017
/ Alladi Venkatesh -- Consuming the idea of the brand / Sidney J. Levy -- Is the price right? : moral and cultural frames for … Consumer Culture / Eric J. Arnould -- Brand doings in a performative perspective : an analysis of conceptual brand discourses …
Persistent link: https://www.econbiz.de/10011644706
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Consumer culture theory
Belk, Russell W. (contributor); Sherry, John F. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003486380
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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An alternative approach : re-enchanting consumption
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383854
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315