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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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Beziehungsmarketing
Konsumentenverhalten
Advertising effects
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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Esteban-Millat, Irene
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Gijón, Covadonga
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Ion, Raluca Andreea
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Jazi, Salima
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International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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