Narrow search
Showing 111 - 120 of 120
Cover Image
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Cover Image
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia; Ashfaq, Muhammad; … - 2021
Persistent link: https://www.econbiz.de/10013285701
Cover Image
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel; Romero, Jaime; Loureiro, Sandra … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Cover Image
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Cover Image
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the review of … 42 (2023) 5, pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Cover Image
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Cover Image
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Cover Image
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Cover Image
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson; Loureiro, Sandra Maria Correia; Langaro, … - In: EuroMed journal of business 18 (2023) 3, pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Cover Image
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552014