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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~type_genre:"Collection of articles of several authors"
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sheth, Jagdish N.
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Promoting
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Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
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Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
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