//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
2
Advertising effects
1
Advertising media
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Information value
1
Informationswert
1
Markenartikel
1
Markenführung
1
Relationship marketing
1
Sales promotion
1
Verkaufsförderung
1
Werbeträger
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
105
Aufsatz in Zeitschrift
105
Aufsatz im Buch
10
Book section
10
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
more ...
less ...
Language
All
English
2
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Fitchett, James
5
Hewer, Paul
5
Piacentini, Maria
5
Bala, Christian
4
Bauer, Hans H.
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Wang, Cheng Lu
4
Warde, Alan
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Askegaard, Søren
3
Carù, Antonella
3
Fam, Kim Shyan
3
Fischer, Wolfgang Chr.
3
Foxall, Gordon R.
3
Gbadamosi, Ayantunji
3
Grewal, Dhruv
3
Gázquez-Abad, Juan Carlos
3
Hamilton, Kathy
3
Haugtvedt, Curtis P.
3
Janoś-Kresło, Mirosława
3
Kahle, Lynn R.
3
more ...
less ...
Published in...
All
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->