The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by another product of the same company. This fact is named cannibalism. Following by a review of the literature on cannibalism between...

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...