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Using conjoint analysis to help design product platforms
Moore, William L.; Louviere, Jordan J.; Verma, Rohit - 1998
Persistent link: https://www.econbiz.de/10000996257
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A ORGANIZATIONAL DYNAMICS - Effective design of products-services: An approach based on integration of marketing and operations management decisions
Verma, Rohit; Thompson, Gary M.; Moore, William L.; … - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10006508777
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Using Conjoint Analysis to Help Design Product Platforms
Moore, William L.; Louviere, Jordan J.; Verma, Rohit - In: The journal of product innovation management : an … 16 (1999) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10007345037