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Luksch, Alexa
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Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
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Wirkungsindikatoren für Kundenzeitschriften
Luksch, Alexa
;
Schneider, Helmut
-
2009
Persistent link: https://www.econbiz.de/10009520868
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3
The selection decision concerning postal direct communication instruments. A field-experimental analysis of the influence of highly-activating stimuli using the example of customer...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-656
Persistent link: https://www.econbiz.de/10009138149
Saved in:
4
Wirkungsindikatoren für Kundenzeitschriften
Luksch, Alexa
;
Schneider, Helmut
-
2009
Persistent link: https://www.econbiz.de/10009023039
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