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~person:"Luoma-aho, Vilma"
~subject:"Confidence"
~subject:"Social Web"
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Luoma-aho, Vilma
Svensson, Göran
16
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Usman, Osly
12
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Itani, Omar S.
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Rather, Raouf Ahmad
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Ahuja, Vandana
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Akrout, Houcine
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Veloutsou, Cleopatra
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7
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7
Han, Heesup
7
Mysen, Tore
7
Ozuem, Wilson
7
Rahman, Zillur
7
Roy, Sanjit
7
Abosag, Ibrahim
6
Alavi, Shirin
6
Alt, Rainer
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Bang, Nguyen
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Dholakia, Utpal M.
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Dwivedi, Yogesh Kumar
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Huber, Frank
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Kamboj, Shampy
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Karjaluoto, Heikki
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Kumar, Vikas
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Mpinganjira, Mercy
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Möhlenbruch, Dirk
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Rana, Nripendra P.
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Roberts-Lombard, Mornay
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Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
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1
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
2
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
3
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
4
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
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