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Lutz, Richard J.
Mick, David Glen
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MSI reports : working paper series
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen
;
Bateman, Thomas S.
;
Lutz, Richard J.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 93-118
Persistent link: https://www.econbiz.de/10003779749
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2
Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
Mick, David Glen
;
Batemen, Thomas S.
;
Lutz, Richard J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 98-118
Persistent link: https://www.econbiz.de/10003861821
Saved in:
3
Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen
;
Bateman, Thomas S.
;
Lutz, Richard J.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 93-118
Persistent link: https://www.econbiz.de/10009893508
Saved in:
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