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Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen; Bateman, Thomas S.; Lutz, Richard J. - In: MSI reports : working paper series (2008) 2, pp. 93-118
Persistent link: https://www.econbiz.de/10003779749
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Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
Mick, David Glen; Batemen, Thomas S.; Lutz, Richard J. - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 98-118
Persistent link: https://www.econbiz.de/10003861821
Cover Image
Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen; Bateman, Thomas S.; Lutz, Richard J. - In: MSI reports : working paper series (2008) 2, pp. 93-118
Persistent link: https://www.econbiz.de/10009893508