Cuevas, Leslie; Lyu, Jewon; Lim, Heejin - In: Journal of Research in Interactive Marketing 15 (2021) 1, pp. 49-67
Purpose: This study aims to identify key motivation factors for consumers’ social search and examine the role of flow in the process. This study assessed how content quality (i.e. visual aesthetics, textual information and timeliness) and system quality (i.e., intuitiveness and interactivity)...