Special issue: retail reinvention through retaining customer engagement
guest editors: Heejin Lim, Jewon Lyu
| Alternative title: | Retail reinvention through retaining customer engagement |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Lim, Heejin (ed.) ; Lyu, Jewon (ed.) |
| Publisher: |
[Bingley, UK] : Emerald |
| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Extent: | 1 Online-Ressource (Seite 973-1060) Illustrationen |
|---|---|
| Series: | International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. volume 51, issue 8 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334374