In the advent of Customer Relationship Management, a more accurate profile of the consumer is needed. The objective of this paper is to show the usefulness of knowing consumer¿s complete utility function through his/her marginal utilities. This approach allows one to form groups of individuals...

The objective of this paper is to estimate technical efficiency in retailing; and the influence of inventory investment, wage levels, and firm age on this efficiency. We use the output supermarket chains¿ sales volume, calculated isolating the retailer price effect on its sales revenue. This...

The objective of this study is two-fold: First, we test the goodness of fit of different diffusion models that include the variable ¿distribution¿, and we then analyze the existence of the effects "country" and "time" in the parameters of diffusion currently employed in different European...

The objective of this study is to examine the rivalry within and between strategic groups in a given industry. Current literature on the topic suggests that the empirical evidence presented, so far, might well be biased by systematic errors in the measuring of rivalry. As a novelty, the method...

The objective of this study is to examine the relationships that exist among the attributions, the affect and behavioral intentions of consumers who suffer delays in services. As a new element, we propose to consider two emotional reactions: anger and dissatisfaction. The methodology employed is...

The objective of the study is to analyse the performance of firms involved inphilanthropic and commercial sponsorship, and to identify its key determinants. Themethodology applied uses the event study to estimate the excess returns generated on the sharestrading on the Spanish stock market,...

This work aims at extending the individual analysis of a supply sector to another one, enabling us to examine both the bilateral relationships between supply and demand, and their influence on company mobility, using a cognitive approach of the strategic groups study. The underlying logical is...

The objective of this study is to contrast the effects of market share and industrial conditions on the performance of companies, basing our evaluations on their stock value and their resources. The basichypotheses are: i) That an increase in market share that isn't supported by changes in the...

The aim of this study is to examine the determining factors of a firm's performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology...

The aim of this paper is to analyse the determinants of diversification mode (acquisition versus greenfield) through foreign direct investment considering various theories, such as those of mergers and acquisitions, transaction costs, the learning organisation, the institutional context of the...