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Organizing marketing in industrial high-tech firms : the role of internal marketing relationships
Möller, K. E. Kristian; Rajala, Arto - 2009
Persistent link: https://www.econbiz.de/10003836603
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Social capital in the growth of science-and-technology-based SMEs
Partanen, Jukka; Möller, K. E. Kristian; Westerlund, Mika - In: Industrial marketing management : the international … 37 (2008) 5, pp. 513-522
Persistent link: https://www.econbiz.de/10003736665
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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Dominant roles of marketing in high technology firms : empirical analysis in Finnish process control industry
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10013398546
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Research traditions in marketing : theoretical notes
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000849435
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Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
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Sense-making and agenda construction in emerging business networks : how to direct radical innovation
Möller, K. E. Kristian - In: Industrial marketing management : the international … 39 (2010) 3, pp. 361-371
Persistent link: https://www.econbiz.de/10003976394
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Relationships and networks
Möller, K. E. Kristian - In: Marketing theory : a student text, (pp. 304-329). 2010
Persistent link: https://www.econbiz.de/10003950912
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Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000978551