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Basic marketing : a managerial approach
MacCarthy, Edmund Jerome; Perreault, William D. - 1984 - 8. ed
Persistent link: https://www.econbiz.de/10000695596
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Basic marketing : a global-managerial approach
Perreault, William D.; MacCarthy, Edmund Jerome - 2005 - 15. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004244631
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Basic marketing : a global-managerial approach
Perreault, William D. (contributor);  … - 12. ed.
Persistent link: https://www.econbiz.de/10004363078