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~person:"MacInnis, Deborah J."
~person:"Rahman, Zillur"
~subject:"Markenimage"
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Markenimage
Beziehungsmarketing
29
Relationship marketing
29
Brand management
24
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24
Konsumentenverhalten
24
Markenführung
24
Brand image
12
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11
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10
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Corporate social responsibility
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MacInnis, Deborah J.
Rahman, Zillur
Huber, Frank
23
Burmann, Christoph
21
Loureiro, Sandra Maria Correia
17
Gil Saura, Irene
12
Han, Heesup
12
Bauer, Hans H.
11
Japutra, Arnold
11
Schade, Michael
11
Kumar, Vikas
10
Fetscherin, Marc
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Baumgarth, Carsten
8
Gutjahr, Gert
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Vollhardt, Kai
8
Ekinci, Yuksel
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Piehler, Rico
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Zarantonello, Lia
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Halaszovich, Tilo F.
6
Hegner, Sabrina
6
Hwang, Jinsoo
6
Iglesias, Oriol
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Johnson, Lester W.
6
Khamitov, Mansur
6
Langner, Tobias
6
Meyer, Frederik
6
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Society for Consumer Psychology.
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Handbook of brand relationships
2
The journal of brand management : an international journal
2
European journal of marketing
1
Foundations and trends in marketing : FTMKT
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of internet commerce
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
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The journal of product & brand management
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ECONIS (ZBW)
12
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1
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
6
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
7
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
10
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
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