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~person:"MacInnis, Deborah J."
~person:"Sarkar, Juhi Gahlot"
~subject:"Markenimage"
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Markenimage
Brand management
21
Markenführung
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Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
12
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MacInnis, Deborah J.
Sarkar, Juhi Gahlot
Huber, Frank
23
Burmann, Christoph
21
Loureiro, Sandra Maria Correia
17
Gil Saura, Irene
12
Han, Heesup
12
Bauer, Hans H.
11
Japutra, Arnold
11
Schade, Michael
11
Kumar, Vikas
10
Fetscherin, Marc
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Baumgarth, Carsten
8
Gutjahr, Gert
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Vollhardt, Kai
8
Ekinci, Yuksel
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Piehler, Rico
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Zarantonello, Lia
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Halaszovich, Tilo F.
6
Hegner, Sabrina
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
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Langner, Tobias
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Meyer, Frederik
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Society for Consumer Psychology.
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Asia Pacific journal of marketing and logistics
2
Handbook of brand relationships
2
European journal of marketing
1
Foundations and trends in marketing : FTMKT
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing for higher education
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ECONIS (ZBW)
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How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
2
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
4
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
5
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
6
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
7
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
8
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
9
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
10
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
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