developed. The first involved a basic framework for identifying business value added for a retailer upon the RFID implementation … retailers.Findings – Retailers can achieve superior shop floor performance through implementation of RFID. Reduced stock out …Purpose – This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall …

This paper explains RFID technology and its emerging business applications. The paper also identifies market drivers … and needs for RFID technology in current global business landscape. RFID technology is evolving as a major transformative … business application of RFID across the globe. Paper also underlines business benefits of RFID deployment. Paper also estimates …

The implementation of RFID technology in the diverse areas of business, such as retail marketing is in its early stages …. Not many empirical studies on RFID deployment in the shop-floor retailing have been reported. In a current era of intense … competition, a retailer needs to exploit the use of advanced technology such as RFID extensively so as to develop competitive …

firstly, to show the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders … of supply chain; secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix … limitations of RFID. The main purpose of this paper, however, is to highlight the crucial role of RFID enabled supply chain on …

have facilitated numerous pilot projects for full scale implementation in near future. RFID is evolving as a major …This paper focuses on RFID technology and its myriad business applications. This paper identifies what RFID technology … is and how it works. It also underlines market drivers and needs for RFID. RFID technology has been around for decades …

as Radio Frequency Identification (RFID) extensively so as to develop competitive advantage for long term success of the … business. RFID technology is particularly significant in fast fashion retailing, as the fashion business is characterized by a … retail environment through item level deployment of RFID. This research highlights impact of RFID enabled marketing value …

the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders of supply … chain and secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix strategy and … to highlight the crucial role of RFID enabled supply chain on marketing mix strategy of retail industry. RFID is IT …

The objectives of this paper are firstly, to show the concept of supply chain including RFID, its operating concept …, and its benefits to various stake holders of supply chain; secondly, to demonstrate how RFID enabled supply chain can … place; and lastly to highlight limitations of RFID. The main purpose of this paper is to highlight the crucial role of RFID …

Retailers, in short shelf life products such as fast fashion, can achieve superior performance through implementation … of radio frequency identification (RFID). Some of the key benefits of RFID adoption are reduced stock out, reduced labor … fast fashion retailers can adopt RFID to achieve overall business excellence in general and from the marketing perspective …