Supply Chain Management is interconnected coordination of the flow of materials, information and finances. Without effective supply chain management firms can't deliver on the promises made to customers. The objectives of this paper are firstly, to show the concept of supply chain including...

Integration of supply chain Management and marketing decisions should be a prime concern of any profit maximizing firm. Firms that have linked their supply chain management and marketing management capabilities have created “Convergence of Supply Chain Management and Marketing (CSM)”. CSM...

The objectives of this paper are firstly, to show the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders of supply chain; secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix strategy and meet the...

Retailers, in short shelf life products such as fast fashion, can achieve superior performance through implementation of radio frequency identification (RFID). Some of the key benefits of RFID adoption are reduced stock out, reduced labor cost, decreased inventory cost, enhanced visibility, and...