Purpose – This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall business excellence from the marketing perspectives.Design/methodology/approach – A two stage methodological approach was developed. The first involved a basic framework for...

The implementation of RFID technology in the diverse areas of business, such as retail marketing is in its early stages. Not many empirical studies on RFID deployment in the shop-floor retailing have been reported. In a current era of intense competition, a retailer needs to exploit the use of...

Supply Chain Management is interconnected coordination of the flow of materials, information and finances. Without effective supply chain management firms can't deliver on the promises made to customers. The objectives of this paper are firstly, to show the concept of supply chain including...

In a current era of intense competition, a fast fashion retailer needs to exploit the use of advanced technology such as Radio Frequency Identification (RFID) extensively so as to develop competitive advantage for long term success of the business. RFID technology is particularly significant in...

Integration of supply chain Management and marketing decisions should be a prime concern of any profit maximizing firm. Firms that have linked their supply chain management and marketing management capabilities have created “Convergence of Supply Chain Management and Marketing (CSM)”. CSM...

The objectives of this paper are firstly, to show the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders of supply chain; secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix strategy and meet the...

Retailers, in short shelf life products such as fast fashion, can achieve superior performance through implementation of radio frequency identification (RFID). Some of the key benefits of RFID adoption are reduced stock out, reduced labor cost, decreased inventory cost, enhanced visibility, and...

A customer-focused retail supply chain management affects retailers’ success in terms of higher competitive priorities (responsiveness, reliability, resiliency, and realignment), better customer value, improved customer loyalty, and satisfaction, long-term customer relationships, increased...

Fast fashion retailers can achieve superior shop floor performance through deployment of radio frequency identification (RFID) tags at item level. Some of the key benefits of RFID adoption are reduced stock out, reduced labour cost, reduced inventory cost, enhanced visibility, and increased...