Intangibles are inadequately accounted for in the traditional financial reporting as current accounting system was designed for an era when tangible assets were dominant in the economy. They don’t show up on a balance sheet or an income statement - yet, they are the manageable and usually...

In a current era of intense competition, a fast fashion retailer needs to exploit the use of advanced technology such as Radio Frequency Identification (RFID) extensively so as to develop competitive advantage for long term success of the business. RFID technology is particularly significant in...

The implementation of RFID technology in the diverse areas of business, such as retail marketing is in its early stages. Not many empirical studies on RFID deployment in the shop-floor retailing have been reported. In a current era of intense competition, a retailer needs to exploit the use of...

A new, emerging business model of DCM builds on a close alignment between marketing and SCM resources and capabilities. Effective DCM requires better utilization of organizational resources and capabilities, and hence creates customer value proposition in a constantly changing market. The goal...

Providing customer service in the value chain is largely the domain of two functional areas – marketing and supply chain management (SCM). Marketing and SCM often operate as self-optimizing, independent entities. Undoubtedly, one important strategic issue that needs more research is the...

Retailers can achieve superior shop floor performance through deployment of RFID. Reduced stock out, reduced labor cost, reduced inventory cost, enhanced visibility, and increased customer satisfaction are some of the key benefits of RFID adoption. This paper aims to examine how retailers can...

The paper aims to focus on and discuss the issues of cross-functional collaboration pertaining to SCM and marketing. In many firms, the SCM still seems to be disconnected from the marketing or demand side as it has only a faint idea of the drivers behind customer demand. Firms that have...