The banking, financial services and insurance (BFSI) sector has faced fierce competition and such competitive pressure forces BFSI sector firms to improve their business processes for better performances. It is against this backdrop that Lean Six Sigma (LSS) has emerged as a vital tool as it...

The paper aims to focus on and discuss the issues of cross-functional collaboration pertaining to SCM and marketing. In many firms, the SCM still seems to be disconnected from the marketing or demand side as it has only a faint idea of the drivers behind customer demand. Firms that have...

Providing customer service in the value chain is largely the domain of two functional areas – marketing and supply chain management (SCM). Marketing and SCM often operate as self-optimizing, independent entities. Undoubtedly, one important strategic issue that needs more research is the...

Retailers can achieve superior shop floor performance through deployment of RFID. Reduced stock out, reduced labor cost, reduced inventory cost, enhanced visibility, and increased customer satisfaction are some of the key benefits of RFID adoption. This paper aims to examine how retailers can...

The implementation of RFID technology in the diverse areas of business, such as retail marketing is in its early stages. Not many empirical studies on RFID deployment in the shop-floor retailing have been reported. In a current era of intense competition, a retailer needs to exploit the use of...