Psychologists have described the working of the human brain as a combination of two systems – a dual process model. One system is intuitive and automatic (System 1) and the other is reflective and rational (System 2). To determine what insights this model has for stigma – such as fears of...

Psychologists have described the working of the human brain as a combination of two systems. One system is intuitive and automatic and the other is reflective and rational. In this paper, we build on such a dual process model as developed by Loewenstein and O’Donoghue, to examine stigma in a...