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Advertising effectiveness, brand switching and market dynamics
Maffei, Richard B. - In: The journal of industrial economics 9 (1961) 2, pp. 119-131
Persistent link: https://www.econbiz.de/10002413884
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Brand, preferences and simple Markov processes
Maffei, Richard B. - In: Mathematical models in marketing, (pp. 108-117). 1971
Persistent link: https://www.econbiz.de/10002413887
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Mathematical models, values of parameters, and the sensitivity analysis of management-decision rules
Maffei, Richard B. - In: Journal of marketing 21 (1957) 4, pp. 419-427
Persistent link: https://www.econbiz.de/10002413892
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Modern methods for local delivery route design
Maffei, Richard B. - In: Journal of marketing 29 (1965) 3, pp. 13-18
Persistent link: https://www.econbiz.de/10002413895
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Modern methods for local delivery route design
Maffei, Richard B. - In: Theories for marketing systems analysis : Selected …, (pp. 145-149). 1967
Persistent link: https://www.econbiz.de/10002413898
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Modern methods for local delivery route design
Maffei, Richard B. - In: Marketing management and administrative action, (pp. 565-574). 1968
Persistent link: https://www.econbiz.de/10002413901
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Planning advertising expenditures by dynamic programming methods
Maffei, Richard B. - In: Management technology : a journal of the Institute of … 1 (1960) 2, pp. 94-100
Persistent link: https://www.econbiz.de/10002413905
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Simulation, sensitivity, and management decision rules
Maffei, Richard B. - In: The journal of business : B 31 (1958) 3, pp. 177-186
Persistent link: https://www.econbiz.de/10002413909
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Remarks on the Kuehn-Hamburger paper
Shycon, Harvey N.; Maffei, Richard B. - In: Management science : journal of the Institute for … 9 (1963) 4, pp. 667-668
Persistent link: https://www.econbiz.de/10002800555
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Simulation, tool for better distribution
Shycon, Harvey N.; Maffei, Richard B. - In: Harvard business review : HBR 38 (1960) 6, pp. 65-75
Persistent link: https://www.econbiz.de/10002800566