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~person:"Mahajan, Vijay"
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Mahajan, Vijay
Srivastava, Rajendra K.
48
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Technological forecasting & social change : an international journal
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
2
Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
Saved in:
3
Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communications Industry
Kim, Namwoon
;
Mahajan, Vijay
;
Srivastava, Rajendra K.
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-280
Persistent link: https://www.econbiz.de/10007838867
Saved in:
4
An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra K.
- In:
The journal of product innovation management : an …
11
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10006342751
Saved in:
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