//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mahn, Luisa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Innengerichtete, identitätsbas...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Credibility
2
Deutschland
2
Germany
2
Glaubwürdigkeit
2
Influencer
2
Internet marketing
2
Online-Marketing
2
Textile distribution
2
Textilhandel
2
Brand loyalty
1
Brand management
1
Digitalisierung
1
Digitization
1
Event marketing
1
Event-Marketing
1
Fashion
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markentreue
1
Marketing theory
1
Marketingtheorie
1
Mode
1
Stationary trade
1
Stationärer Handel
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Graue Literatur
3
Non-commercial literature
3
Language
All
German
2
English
1
Author
All
Mahn, Luisa
Burmann, Christoph
354
Meffert, Heribert
60
Schade, Michael
34
Piehler, Rico
24
Kirchgeorg, Manfred
19
Maloney, Philip
19
Halaszovich, Tilo F.
14
Blinda, Lars
13
Becker, Christian
11
Hemmann, Frank
11
Kanitz, Christopher
11
Zeplin, Sabrina
10
Riley, Nicola
9
Wenske, Verena
9
Jost-Benz, Marc
8
Nitschke, Axel
8
Kleine-Kalmer, Barbara
7
König, Verena
7
Weers, Jan-Philipp
7
Schallehn, Mike
6
Freiling, Jörg
5
Schaefer, Katharina
5
Stolle, Wulf
5
Warwitz, Claudius
5
Bruhn, Manfred
4
Eilers, Daniela
4
Feddersen, Christian
4
Halaszovich, Tilo
4
Hundacker, Stefan
4
Hülsmann, Michael
4
Koers, Martin
4
Roßmann, Patrick
4
Wöllenstein, Stephan
4
Arnhold, Ulrike
3
Eisenbeiß, Maik
3
Heemann, Jochen
3
Klein, Kristina
3
Meurer, Jörg
3
Müller, Andreas
3
more ...
less ...
Published in...
All
Markstones-Arbeitspapiere
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph
;
Mahn, Luisa
-
2023
Persistent link: https://www.econbiz.de/10014326846
Saved in:
2
Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
Saved in:
3
Gestaltung von Shoppingerlebnissen im stationären Einzelhandel mit digitalen Technologien : dargestellt am Beispiel der Luxusmodebranche
Burmann, Christoph
;
Mahn, Luisa
-
2020
Persistent link: https://www.econbiz.de/10012296636
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->