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~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
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Consumer behaviour
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Naresh K. Malhotra
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International marketing
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Malhotra, Naresh K.
Keller, Kevin Lane
7
Warde, Alan
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Aaker, Jennifer
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Elliott, Richard
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Hill, Ronald Paul
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Tadajewski, Mark
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Dobscha, Susan
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Erdem, Tülin
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Belk, Russell W.
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Benet-MartÃnez, Verónica
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Bhattacharya, C. B.
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Garolera, Jordi
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Holbrook, Morris B.
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Thompson, Craig J.
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Wilk, Richard R.
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
3
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
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