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Mangold, Marc
Schmitt, Bernd
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Customer Experience Management als zentrale Erfolgsgröße der Markenführung
Schmitt, Bernd
;
Mangold, Marc
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 287-303)
.
2005
Persistent link: https://www.econbiz.de/10003100423
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2
Kundenerlebnis als Wettbewerbsvorteil : mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten
Schmitt, Bernd
;
Mangold, Marc
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002353578
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