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Manning, Andrea
Muzellec, Laurent
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The impact of source credibility on Irish millennials' brand attitudes and perceptions of brand credibility : a study of Instagram influencers' health and fitness endorsements
Manning, Andrea
;
Muzellec, Laurent
- In:
Designing and communicating experience
,
(pp. 63-76)
.
2021
Persistent link: https://www.econbiz.de/10012648259
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