What can we learn from marketers? : a bibliometric analysis of the marketing literature on business model research
Year of publication: |
2022
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Authors: | Maucuer, Raphaël ; Renaud, Alexandre ; Ronteau, Sébastien ; Muzellec, Laurent |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 55.2022, 5, p. 1-19
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Subject: | Bibliometrics | Business model research | Customer-centric | Demand-side | Downstream | Marketing discipline |
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Corporate advantage in customer-centric diversification
Manral, Lalit, (2018)
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Trends of business model research : a bibliometric analysis
Cuc, Julio E., (2019)
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Hope for a stronger discipline of marketing
Peterson, Mark, (2021)
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Platform‐driven innovation : Unveiling research and business opportunities
Trabucchi, Daniel, (2021)
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Digital Business Models: The New Value Creation and Capture Mechanisms of the 21st Century
Ronteau, Sébastien, (2022)
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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent, (2015)
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