Parker, Janna M.; Sams, Doreen; Poddar, Amit; Manoylov, … - In: Journal of Consumer Marketing 35 (2018) 6, pp. 644-652
Purpose: The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to self-reported conservation claims. Design/methodology/approach: This paper consists of four phases (advertisement...