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Consumers' choice behavior : An interactive effect of expected eudaimonic well‐being and green altruism
Mansoor, Mahnaz; Paul, Justin - In: Business Strategy and the Environment 31 (2021) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10012632388
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Cover Image
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz; Paul, Justin - In: Business strategy and the environment 31 (2022) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
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When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz; Paul, Justin; Saeed, Abid; Hwa, Jacky … - In: Journal of business research : JBR 176 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014550370