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Brand names and global positioning
Ranchhod, Ashok; Gurău, Călin; Marandi, Ebi - In: Marketing intelligence & planning 29 (2011) 4, pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Cover Image
Brand names and global positioning
Ranchhod, Ashok; Gurau, Calin; Marandi, Ebi - In: Marketing intelligence & planning 29 (2011) 4, pp. 353-366
Persistent link: https://www.econbiz.de/10009164524