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~person:"Martínez-Climent, Carla"
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Martínez-Climent, Carla
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A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
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