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Martensen, Anne
Mouritsen, Jan
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Danish journal of management & business
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ECONIS (ZBW)
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Prioritising investments in marketing activities to improve business performance
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
25
(
2014
)
6
,
pp. 582-601
Persistent link: https://www.econbiz.de/10010336189
Saved in:
2
Prioritisation of marketing investments in different types of marketing functions
Martensen, Anne
;
Mouritsen, Jan
- In:
Danish journal of management & business
79
(
2015
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011441931
Saved in:
3
Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
Saved in:
4
Prioritising marketing activities in different types of marketing functions
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
28
(
2017
)
11
,
pp. 1264-1284
Persistent link: https://www.econbiz.de/10011779645
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