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~person:"Martinez, Eva"
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Martinez, Eva
De Chernatony, Leslie
86
Buil, Isabel
58
Chernatony, Leslie de
49
Wallace, Elaine
43
de Chernatony, Leslie
34
Martínez, Eva
16
Christodoulides, George
14
Catalán, Sara
12
Cottam, Susan
11
McDonald, Malcolm
10
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Montaner, Teresa
7
Bitrián, Paula
6
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Matute, Jorge
4
Pardos Martínez, Eva
4
Abimbola, Temi
3
Bernath, Ratna
3
Daniels, Kevin
3
Guest, Duncan
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Ruane, Lorna
3
Stefuryn, Maryana
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
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De Chernatony, L.
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European journal of marketing : EJM
1
International marketing review
1
Journal of euro-marketing
1
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OLC EcoSci
3
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1
Brand Extension Effects on Brand Equity: A Cross-National Study
Buil, Isabel
;
Martinez, Eva
;
de Chernatony, Leslie
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10008267008
Saved in:
2
Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
Martinez, Eva
;
Polo, Yolanda
;
Chernatony, Leslie de
- In:
International marketing review
25
(
2008
)
1
,
pp. 107
Persistent link: https://www.econbiz.de/10007979119
Saved in:
3
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
Saved in:
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