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~person:"Mattila, Anna S."
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
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Mattila, Anna S.
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
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87
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85
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84
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82
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82
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58
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57
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57
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56
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56
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of hospitality management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European review of agricultural economics
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ECONIS (ZBW)
224
Other ZBW resources
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1
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury
brand
attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Does crowdsourcing necessarily lead to
brand
engagement? : the role of crowdsourcing cues and relationship norms on customer-
brand
relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
10
A re-examination of the generalizability of the Aaker
brand
personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
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