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Toward a theory of outside-in marketing : past, present, and future

Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128

Persistent link: https://www.econbiz.de/10012289370

An emerging theory of loyalty program dynamics

Kim, Jisu J.; Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 71-95

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Customer inertia marketing

Henderson, Conor M.; Steinhoff, Lena; Harmeling, Colleen M. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 350-373

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Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

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In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants

Wu, Luorong; He, Zeya; King, Ceridwyn; Mattila, Anna S. - In: International journal of hospitality management 92 (2021), pp. 1-10

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The impact of customer compassion on face-to-face and online complaints

Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 848-868

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Handbook on customer centricity : strategies for building a customer-centric organization

Palmatier, Robert W. (ed.); Moorman, Christine (ed.); … - 2019

Contents: 1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier, Christine Moorman, and Ju-Yeon Lee -- Part I: Organizational design perspectives on customer centricity -- 2. Customer centricity: A multi-year journey / Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab...

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Handbook on customer centricity : strategies for building a customer-centric organization

Palmatier, Robert W. (ed.); Moorman, Christine (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012056828

The social influence of other consumers on consumers’ reward donations

Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 77 (2019), pp. 504-511

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Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138