The social influence of other consumers on consumers’ reward donations
Year of publication: |
2019
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Authors: | Gao, Yixing ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 504-511
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Subject: | Loyalty reward programs | Donations | Customer engaged behavior | Konsumentenverhalten | Consumer behaviour | Fundraising | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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