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~person:"Mattila, Anna S."
~person:"Wiedmann, Klaus-Peter"
~subject:"Cause-related marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Mattila, Anna S.
Wiedmann, Klaus-Peter
Thomas, Sujo
9
Bhatt, Viral
4
Amawate, Vibhas
3
Chawla, Deepak
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
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